LITTLE BEAR

A FICTIONAL RETAIL BRANDING CONCEPT INSPIRED BY CHILDREN’S STORES AND STORYBOOK AESTHETICS

Little Bear was one of my early explorations into packaging and retail branding design.

The project focused on creating a soft, playful identity through gentle colors, simple illustration, and approachable branding elements.

The goal was to create something that felt welcoming, imaginative, and easy to recognize across packaging and store materials.